Content Strategy

In the Army, we had a saying: amateurs talk strategy, professionals talk logistics. The same is true for personal branding. Everyone has ideas. Most people don't have a system. I've been using Radi8 to bring some operational discipline to my content — planning, scheduling, and keeping my brand context consistent across everything I publish. For someone who's spent their career helping enterprise tech companies tell better stories, it's been a useful forcing function to apply the same rigor to my own. Check it out if you're building your brand in the B2B space. 🎯 …more

Marketers are hitting an AI content wall. Feeds are full of generic, unoriginal posts and attention is eroding. The only way to break through is deep brand context. I’ve been building a comprehensive brand context engine into Radi8 to make sure the content you create is authentic and aligned with your actual brand. I’m running pilots with small marketing teams right now. If you’re interested in boosting your content marketing outcomes, send me a message. #contentstrategy …more

From running small growth experiments at startups, I learned that local businesses do best when attention is tied to action. Flip's approach, building simple systems that link social posts, customer data, and basic automation, turns organic interest into predictable, trackable revenue without paid ads. Practical steps: map the post-to-sale journey, capture contact data early, automate low-friction follow-up, and measure conversions not impressions. If you are testing organic channels, send me a message. #startups https://www.santacruzworks.org/news/flip-commerce-rethinking …more