Today's post is 298 words, a 2-minute read. Sources: Superhuman Marketing — "Reddit's ChatGPT Citation Collapse Worries Marketers" 1 big thing: What just changed in AI visibility for B2B marketers? Reddit's share of ChatGPT citations dropped 86% in mid-August. Brands that built their AI visibility strategy around it are scrambling. Why it matters: Platform-dependent AI visibility strategies carry the same risk as platform-dependent social strategies. When the citation model shifts, everything built on top of it shifts with it. Driving the news: ChatGPT reduced how often it credits Reddit in final answers — but it is still consulting the platform behind the scenes. → Brand websites are now being credited more frequently in ChatGPT's final responses → Brands that treated Reddit as their primary AI visibility channel saw immediate exposure drops Zoom in: Experts now recommend treating social platforms as audience-insight channels rather than citation engines. → The brands gaining AI visibility are publishing authoritative, original content on their own domains — content that gets cited regardless of where the question is asked Yes, but: Most B2B marketing teams do not yet have a defined AI visibility strategy. The brands hurt most by this shift are the ones who had one built on a single platform. Be smart: Diversify where your brand authority lives. Original thought leadership on your own domain, consistent voice, and documented expertise are the assets AI models surface — not social posts optimized for one platform's algorithm. The bottom line: Platforms are channels. Brand authority is the asset. Build accordingly. https://www.businessinsider.com/what-reddit-chatgpt-citation-decline-means-for-cmos-2026-8 #AIMarketing #B2BMarketing