The question I hear most from small business owners about marketing is some version of "what do I even write about?"
The answer is usually already in your inbox.
Every question a customer has asked you is a post. The thing you explain on every first call. The mistake you watch new customers make. The question they're a little embarrassed to ask. If one person asked, others are wondering and didn't.
Start a note on your phone today. Every time a customer asks you something, write it down in their words. By the end of the month you'll have more to write about than time to write it.
Then answer one a week, the way you'd answer it if they were sitting across the table from you.
What's the question you answer most often?
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