Saeed Amidi calls parts of his story lucky.
The rug merchant who happened to offer him a room. The chance meetings that opened doors. He tells it like the breaks just showed up.
Listen closer and there's more to it. He planned to stay in Jeddah two weeks. He stayed 45 days. He put himself where the opportunity was, and he didn't leave until he understood the problem he was there to solve. When the break came, he was already in the building, ready to take the next step.
It took me years to really get this. Luck isn't something you schedule... but you can put yourself where it tends to happen, keep taking the simplest next step, and be ready to act when it shows up.
For first-time founders, that might be the most useful thing to know about luck.
What's one step this week that would put you in the room?
Watch Saeed tell it himself: https://youtu.be/bb9n-CnDGVA
#Founders #FirstTimeFounders #Startups #Entrepreneurship …more
Founder Resilience
Work by Michael Ashley · Everyone on Founder Resilience
Smashburger with Marcelo today!
Years of friendship, and somehow every story we tell starts the same way... a motorcycle.
The crazy ones. The stupid ones. The ones we probably shouldn't repeat in public.
And today there's a new one for the pile — Marcelo completed the Baja rally and came home with the King of the Cactus award. Congratulations, my friend!
Here's the thing about Baja. You can't talk your way through it. You can't negotiate with the desert. You prepare, you show up, and then you keep going long after the fun part ends. (Marcelo was the only one to finish - out of 9 riders.)
I’ve taken my moto all the way to the tip of Baja and it’s not easy.
I've watched Marcelo do exactly that for years. And it's the same thing I keep seeing in the people I work with now — coaches, consultants, folks who walked away from a title to build a practice of their own.
You don't get to control the outcome. You get to control whether you prepare, whether you show up, and whether you finish.
Marcelo finished. King of the Cactus… and he wouldn’t even let me buy the burgers.
Who's the friend who taught you what finishing actually looks like?
#GoingIndependent #Solopreneur #Coaching #IndependentConsultant #PersonalBrand …more
Repetition is the mother of skill, and I believed that for years without really understanding what it buys you.
Do a thing a thousand times and it stops taking effort, that's the first thing you get, speed. The second thing takes much longer to arrive. You start noticing that something is wrong before you can explain why it's wrong, and at that point you're not working a checklist anymore, you're reading the situation.
What nobody tells you is that none of it stops you from breaking things.
Last week I shipped a feature in Radi8 with two thousand passing tests and no working screen. Every check green, the code doing exactly what the spec told it to do, and for an actual person using it the screen simply never appeared.
Twenty-five years of building companies did not prevent that!
What those years did was collapse the distance between the mistake and the fix. Shipped at 5:41 in the afternoon, fixed by 10:17 that night, and most of those four and a half hours was finding it rather than repairing it.
Early in my career the same class of problem took a week, and not because we were worse at the work. The loop was slower. You found it in testing, wrote it up, waited for the next build, waited for the release window, waited for someone else's shift to end. The repair itself was never the slow part, it was the distance between people.
So that's what the reps actually buy you... a shorter loop, and a lesson that stays learned. Nobody gets a clean record.
If you're early into building something of your own, the mistakes aren't evidence that you're not cut out for this, they're just the cost of the reps. The only thing that actually stops people is staying down.
What used to cost you a month and now costs you an afternoon?
#IndependentConsultant #Coaching #GoingIndependent #ThoughtLeadership …more
Talent, timing, network — none of it matters if you quit before the moment arrives.
After building several companies and advising a lot of people who've struck out on their own, if you asked me for the one trait that separates the people who make it from the people who don't, it wouldn't be intelligence, or connections, or perfect timing. It's perseverance.
And I don't mean the motivational-poster version. Most people who go independent don't stop because they've failed. They stop because they haven't succeeded yet — and in a hard moment, those two things feel identical. They're not.
Real perseverance isn't blind stubbornness. It's staying in motion, adapting, and keeping the door open long enough for something to actually happen. The hardest stretch is never the leap. It's the long middle — when you've left the title behind, you're doing the work, and the clients aren't showing up yet.
What I've come to believe is that the distance between wanting to quit and the breakthrough is usually shorter than it feels in the moment — but you only find that out if you're still standing there when it comes.
If you're in that middle right now, growing a coaching or consulting business of your own: what's keeping you in the game? What would help you stay?
🎙️ From my conversation with Julia Lucidi on the Founder Tactics podcast — full episode linked in the first comment.
#IndependentConsultant #Coaching #Solopreneur #GoingIndependent #PersonalBrand …more
Talent, timing, network — none of it matters if you quit before the moment arrives.
Most founders don't quit because they failed. They quit because they haven't succeeded yet — and in a hard moment, those feel identical.
They're not. The breakthrough is closer than it feels. …more
After 4 exits, here's something I know for sure:
Most startup failures aren't caused by lack of effort. They're caused by solving a problem people don't care about enough. Everything gets easier once the problem is real.
https://www.radi8.com …more
Juicero raised $120 million and shut down four years later.
The product was impressive. A beautifully engineered juicer that squeezed proprietary juice packs. The pitch was compelling. Fresh, cold-pressed juice at home with zero mess.
But none of that mattered because they misjudged the market.
They built a $400 machine for a customer who didn't exist at scale. Worse, when reporters discovered you could squeeze the packs by hand and get the same result, the entire value proposition collapsed.
This wasn't a failure of execution. It was a failure of go-to-market strategy.
If you're a small business owner handling your own marketing, the same mistake shows up in smaller ways every day.
You build something without validating whether your audience actually wants it. You position a feature instead of a benefit. You invest time creating content that sounds good internally but doesn't connect with the people you're trying to reach.
The fix starts with three questions before you build or launch anything:
Who is this for, specifically? Not a broad market. A real person with a real problem.
What job are they hiring this to do? Juicero thought people wanted convenience. Turns out they wanted juice, and convenience meant not buying a $400 machine.
How will they discover this solves their problem? If your positioning doesn't make the value obvious in seconds, you're asking too much of your audience.
Juicero had the funding, the team, and the product. What they didn't have was a clear understanding of their customer or a go-to-market strategy grounded in reality.
You don't need $120 million to learn this lesson. You just need to ask the right questions before you spend time and money on the wrong strategy.
If you're not sure whether your positioning and content strategy are connecting with your audience, book a free 15-20 minute marketing audit. I'll walk you through where to focus first.
https://www.radi8.com/free-audit?utm_source=linkedin&utm_campaign=free_audit&utm_content=post_id
Case study: https://www.smartwareadvisors.com/blogs/insights/case-study-juicero-overbuilt-mvp-amp-misjudged-market …more
Inspiring Founders Podcast is available on Apple Podcasts. If you want to learn from other founders, check it out.
I learned early that a good idea rarely guarantees survival. After launching early initiatives I found two practical levers that matter: repeatable operational rhythms and access to mentors who help navigate inevitable pivots.
The Inspiring Founders Podcast digs into these realities with founders who share what actually worked and what didn’t. If you want practical takeaways, subscribe and listen. If you want to get more involved in the startup ecosystem, send me a message. #founders
https://podcasts.apple.com/us/podcast/inspiring-founders-podcast/id1847207641 …more
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