I stayed up until 2AM the night Grokbot launched. Not because I was using it to write content — because I couldn't stop having fun using it to research.
That's the distinction most people miss.
Using AI to write your posts gets you average posts. Average hooks. Average takes. We're on a podcast literally talking about LinkedIn adding an "AI slop" button — that's where the road leads.
But using AI to surface what's worth talking about? That's where the real leverage is.
Here's how I use Grokbot: I have a podcast digest agent that pulls top moments from every podcast I'd normally listen to and summarizes what's relevant to my work. Agents for competitive monitoring, outlier post analysis, research. I take those inputs and write myself.
The result: my screen time is way down because I'm not scrolling to find signal. I let the agents find it. Then I put my own experience and perspective on it and post.
You and I are the example of this right now on the podcast. We used research tools to find the stories. But the takes come from years in the field. AI can't replicate that, and it shouldn't try.
Use AI to do more with less time. Use your brain to make it worth reading.
https://www.ayautomate.com/blog/grok-bot-xai-ai-agents-explained#AIMarketing#B2BMarketing…more
LinkedIn just added a button to flag AI slop. Then quietly nerfed two things creators have relied on for years: comment-for-lead-magnet posts and CTAs asking for reshares.
I've seen it firsthand. Posts that normally hit half a million views in a week getting capped at 500. Removed the CTA and watched it climb to 20,000.
My take on the lead magnet suppression: it's the wrong call. The only people commenting on those posts are people who actually want what you're offering. That's not spam — that's an engaged audience self-selecting. LinkedIn should think twice.
But the broader signal? It's good for those of us who do the work.
LinkedIn's own CPO called AI slop a "top priority." Over a million people clicked the new button in two weeks. Views on flagged content dropped 40%. The platform is enforcing quality now — and that means posting five times a week is only an advantage if what you're posting is worth reading.
AI can help you research, find angles, and organize your thinking. But the post itself needs to come from your brain.
Do epic things. Write about them. That's still the playbook — and now LinkedIn is enforcing it.
https://fortune.com/2026/07/31/linkedin-seems-like-ai-slop-button-billions-automated-comments-attempts/#LinkedIn#B2BMarketing…more
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