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M
Michael Ashley
Founder at Radi8 // Executive Coach // Host of the Inspiring Founders Podcast
How do you make your track record legible to the right clients without it turning into a highlight reel?
You spent a career making good calls. Now you're out on your own, and here's the trap: a list of wins is a highlight reel, and coaches and consultants who go independent learn fast that buyers are suspicious of those. A highlight reel shows outcomes. It hides what a prospective client actually wants to see — how you think.
Your judgment is what you're really selling. So show the calls, not just the trophies. The bet you made when the data was thin. The client you turned away. The problem you named before anyone else saw it. When you narrate the decision — the options, the reasoning, what you'd do again — a stranger can watch how you decide. That's credibility someone can verify, not applause they take on faith.
Want help turning your judgment into a body of work the right clients can actually read? Start here: https://mashley.com
#IndependentConsultant #Coaching #GoingIndependent #ThoughtLeadership #Positioning …more
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