Last week, I've shared that I’ve been training Claude to think more like me. The experiments that I have been doing with AI actually taught me a few things about creating values in our human work. As a result, I have developed an early process the we can use as a framework to help us navigate what we want to own and keep doing better, and what we want to get AI to assist so we can continue to do our best work. Tip #1: Defining What You as a Human Want to Own Ownership is about something that you choose to hold onto, take responsibility for & get better at it -- not something that you want to outsource or let AI do it for you. Before you can blend human & AI strengths, you need clarity on what you're not willing to hand off, regardless of how good the technology gets. This starts with naming the human values that define how you work. Here're some important ones: *Human judgement under ambiguity: When the data is incomplete, the client is unclear about what they want, or the situation has no precedent, someone has to make a call. That would be you. * Human empathy built over time: Consistency, follow-through & a willingness to be vulnerable with a client, these compound slowly & they can't be automated into existence. * Ethical accountability: When a campaign misfires or a strategy backfires, someone has to own it, explain it & make it right. AI doesn't carry that weight. * Human intuition in the room: The unspoken tension in a meeting, the hesitation in someone's voice, the moment a client needs reassurance instead of another uncertainty, this is a read-through emotion, not calculated from data. * Human perspectives shaped by lived experience: Your point of view is shaped by everything you've lived through. Human lived experiences bring texture that data alone can't replicate, and be honest with what they are. None of this is about resisting technology. It's about preserving and protecting the parts of you or your work that depend on human emotions & human perspectives in the first place. What's your list of human value non-negotiables when working with AI? Love to hear your comments below👇