M
Michael Ashley
Founder at Radi8 // Executive Coach // Host of the Inspiring Founders Podcast
A lot of founders ask me how I use Claude and Radi8 together. Here's the honest answer: I don't really "use Claude" anymore. Not the way most people think.
I don't write prompts. I don't paste in context. I don't explain my audience or my voice or my offers every time I sit down to create content.
Radi8 handles all of that.
My brand context, my strategy, my campaign plan, my voice, my proof points — it's all stored in Radi8. When Claude works inside Radi8, it already knows everything it needs to know. It's not starting from scratch. It's starting from me.
The workflow:
1. Open Radi8 and pull up my campaign plan for the month
2. Pick the piece of content I'm working on — the brief is already there
3. Generate — Claude writes from my brief, my brand, my voice
4. One quick edit pass, maybe 5 minutes
5. Schedule
That's it. No prompt engineering. No re-explaining yourself every session. No output that sounds like it could have come from anyone.
The insight most people miss about AI content tools: the problem was never the AI. It was the setup. When the AI knows your business as well as you do, it stops feeling like a tool and starts feeling like a collaborator.
That's what I built Radi8 to do.
DM me "workflow" and I'll show you how it works. …more
View on LinkedIn
Told 3 times, Jun 1, 2026 – Jun 9, 2026
· X · Open
Most people think AI content sounds generic because AI isn't good enough.
Wrong.
AI sounds generic because you're giving it generic context.
The quality of the output is usually a reflection of the quality of the input.
Context > prompts.
· LinkedIn · Open
After 25+ years building and exiting startups, I've noticed a pattern.
The founders who stay visible and grow aren't spending more time on marketing. They've built better systems and made better strategic decisions.
Here's something most people miss about AI marketing tools: the output quality has nothing to do with the tool and everything to do with the input.
If you paste a blank prompt into Claude and ask it to write a LinkedIn post, you'll get something generic. That's not an AI problem. That's a context problem.
What changed for me was building my brand context into Radi8 first — my audience, my voice, my offers, what I never say. Now when I generate content, it sounds like I wrote it. Because in a real sense, I did. I just did it once, systematically, instead of re-explaining myself every time.
The lesson isn't "use AI."
It's that better tools rarely fix a strategy problem.
Whether it's AI, marketing, sales, or customer acquisition, the quality of the outcome is usually constrained by the quality of the thinking that comes before it.
How much context are you giving AI before you ask it to create content?