Storytelling

Your credentials aren't what win the client. They help. They're just not the thing that tips the decision. I learned this slowly, against my own instincts. My brain always wants to go to the facts and the data... and I miss the story completely. Every single time. Nobody buys an outcome in the abstract. People buy themselves into a story they can see themselves in. A prospect doesn't need your framework first... they need to meet someone who started right where they're standing now. The method is simpler than it sounds: ask a real client, with their permission, where they were when you started, what changed in the middle, and where they landed. Capture it in their own words. That's the most useful marketing you'll ever do. Your data earns the trust. Their story is what gets someone to reach out. If you want help finding and shaping that story, grab 30 minutes with me... link in the first comment. #IndependentConsultant #Coaching #Solopreneur #Messaging #PersonalBrand …more

Most founders I work with are genuinely compelling in conversation. They can hold a room, tell a story, make you lean in. Then they sit down to write a post and it becomes a press release. Here's the framework I keep coming back to — I use it in my peer groups, in my advisory work, and in my own content. Three parts: 1. The moment you identified the problem. Not "I noticed a gap in the market." The actual moment — specific, concrete, a little uncomfortable. That's where people trust you. 2. What you tried that didn't work. This is the part most founders skip. It's also where the trust gets built. Showing your failed attempts tells people you arrived at your answer honestly, not theoretically. 3. What you discovered that did work. Not "here's the solution." Here's what I found, tested, and now actually use. The reason this works: it's the structure of every good story ever told. Problem, struggle, resolution. Your audience has heard a thousand "here's a tip" posts. They haven't heard your specific version of steps 1 and 2. Try it on your next post. Start with the moment, not the lesson. Comment "voice" and I'll send you the full one-page framework I share with founders. …more