I saved a piece from GaryVee's Substack: wine's best decade could still be ahead... if it gets out of a 1996 mentality.
I'm no wine expert, I'll admit it. But small business owners will recognize the shape of this one.
What looks like a sales problem might really be that you're still selling to the customer you had years ago.
Before you change the offer or the price, it might be worth asking who's actually buying from you now... and how they decide.
When did you last ask a customer why they chose you?
#SmallBusiness#SmallBusinessOwner#CustomerDiscovery#Positioning#Marketing#Sales#BusinessGrowth#Entrepreneurship
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