"Funnel" is one of those words that makes small business owners think they need new software, an agency, and a long email sequence. For most small businesses, a funnel comes down to one question: when someone finds you, what's the obvious next step, and what happens after they take it? Try this. Walk through your own business the way a stranger would. Find yourself on Google or LinkedIn. Land on your site. Is there one clear thing to do next... call, book, buy, sign up? Do it. Then wait. Does anything happen? Does anyone follow up? Often the gap is plain once you look: no clear next step, or a next step that goes nowhere. Fix that first. The automation can come later, and it works a lot better on top of a path that already makes sense. What happens right now when a stranger fills out your contact form? #SmallBusiness #Marketing #Sales