Founder at Radi8 // Executive Coach // Host of the Inspiring Founders Podcast
· LinkedIn
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Three things I got wrong about marketing across three startups:
1. I treated it as a phase. "We'll do marketing once the product is ready." Then the product was ready, the launch window closed, and we were starting from zero on awareness with a runway clock ticking. Marketing isn't a phase. It's a habit you build before you need it.
2. I hired it out too early. The first agency we paid wrote posts that sounded nothing like us, ran ads against the wrong audience, and I spent more time briefing them than I would have spent posting myself. Outsourcing only works after you know what good looks like for your business.
3. I confused volume with consistency. We did sprints — two weeks of daily posts, then silence for a month. The algorithm punishes that pattern. So does your audience. Three posts a week, every week, beats fifteen posts in a burst followed by nothing.
What I do now is the opposite of all three. Marketing is the first habit, not the last. I run my own content with AI-assisted workflows so I know what good looks like before I delegate. And I optimize for showing up every week, not for output spikes.
That's what I'm teaching at my workshop on May 28th in San Jose at the MLK Library, hosted by the Silicon Valley Small Business Development Center. The exact workflows I use now, after three startups and one exit.
If you can't make it, book a free 15 to 20 minute marketing audit and I'll help you skip the mistakes I made.
https://www.radi8.com/free-audit?utm_source=linkedin&utm_campaign=free_audit&utm_content=post_id
DM me if you want the workshop link. …more
Founders who engage early with accelerators get more from the program.
The same is true for marketing.
Treating marketing like a deadline task costs momentum, customer insights, and time.
Start a small, consistent engine now that keeps you visible without draining budget or focus.
I help founders run their own marketing faster and for less than hiring consultants. Send me a message to schedule a free marketing audit. #startupshttps://www.santacruzworks.org/news/best-founders-apply-early
Founder at Radi8 // Executive Coach // Host of the Inspiring Founders Podcast
· LinkedIn
·
I wrote this with Claude, who scheduled it with Radi8, all from one chat on my iPhone… in bed.
That sentence used to be impossible.
In the last hour, from this exact chat, I drafted and scheduled three LinkedIn posts across two different brands — one for Radi8 and two for my personal account. Different audiences. Different voices. Different goals. All from one Claude conversation. On my phone. Under the covers.
No app-switching. No logging in and out. No copy-paste between tools. I told Claude what I wanted, it pulled the right brand context for each account, drafted the posts in the right voice, and scheduled them at the times I asked for.
This is what we built Radi8's MCP server for.
For an agency managing 10 or 20 client brands, this is the difference between social media being a desk job and it being something you can actually run from anywhere. Waiting for a flight. Between meetings. Sunday night clearing the week ahead. Monday morning before you've even had coffee.
Each brand stays fully isolated — its own voice, its own context, its own connected channels — but every one of them is reachable from a single Claude chat on whatever device you happen to have with you.
The operational chaos that used to require a desk and six browser tabs now fits in your pocket.
If you run an agency and this sounds like the unlock you've been waiting for, try Radi8 free for 14 days. Connect it to Claude once, and start managing every client from one chat.
https://www.Radi8.com…more
Quick ask for the agency folks in my network.
I posted yesterday about connecting Radi8 to Claude through our new MCP server, and the response from agencies has been the most fired-up part of building this so far. Turns out a lot of you are drowning in tabs and credential-swapping, and the idea of running every client brand from a single Claude chat lands hard.
So I want to show it to you directly.
If you run an agency or freelance for multiple brands, send me a DM and I'll set up a quick demo. Fifteen minutes. I'll walk you through how it works, connect it live to Claude, and you can see for yourself what it feels like to draft, schedule, and manage posts across all your clients without ever opening a separate app.
No pitch deck. No sales script. Just the product.
If it's useful, great — you can start a free 14-day trial that day. If not, you'll have seen something genuinely new in how AI and social tooling can work together, and that's worth fifteen minutes either way.
DM me to grab a slot.
I've been heads-down building Radi8 for a while now, and last week we had one of those founder moments where something big clicked.
We've been building Radi8 as an AI-native social media platform for small business owners, founders, and the agencies that support them. As part of that work, I built an MCP server for it.
If you're not deep in AI tooling, MCP (Model Context Protocol) is what lets Claude and ChatGPT actually do things in other apps — not just talk about them. Wiring Radi8 in meant our customers could now manage their entire social presence directly from a Claude conversation.
Then we tested it with agencies. That's when it clicked.
An agency managing 5, 10, 20 client brands can now run all of them from a single Claude chat. Switch from one client's content plan to another by just asking. Draft a LinkedIn post for one, schedule an X post for another, check what's queued across every account — without ever opening a tab.
Each brand stays fully isolated. Its own voice. Its own context. Its own channels. But all reachable from the same place.
For agencies that have been juggling fifteen browser tabs and six logins, this changes the math entirely. No more credential-swapping. No more accidentally posting Brand A's update to Brand B's account. No more brand bleed.
This is what we're building Radi8 for — to take the operational chaos out of social so our customers can spend their time on the work that actually matters.
If your agency manages multiple brands and you're tired of the tab chaos, give us a try. Free for 14 days.
https://www.Radi8.com
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