I don't think AI can do your marketing for you. A client asked me this week if they should use AI to do their marketing. Fair question, and I'm building an AI tool myself, so I'm not here to talk anyone out of it. I read an honest comparison recently on hiring a social media manager vs. using AI. My answer starts one step earlier... do you want to hand your marketing off, or run it yourself and stay in control? Either can work. Neither one does the thinking for you. AI makes clear positioning louder and fuzzy positioning fuzzier. So for coaches and consultants, the first job might not be picking a tool at all. It might be getting clear on who you help, the problem you solve for them, and what they actually care about. Get the thinking right first, then let AI amplify it. I catch myself reaching for the tool before the thinking too. There's a video in the first comment for anyone weighing this right now. Where has AI actually helped your practice... and where did it just make more noise? #Coaching #IndependentConsultant #Positioning #Marketing