Coaches and consultants often treat persuasion as the gross part of the job... I'm not convinced it's the problem.
Guy Kawasaki's Substack has a piece on lessons from Robert Cialdini and Zoe Chance about influence you can feel good about. It sent me looking under the discomfort.
What feels like a selling problem might really be positioning. When you can't say who you help and why, every ask can start to feel like a trick.
If they saw exactly how you got the yes, would you still feel good about it?
Where does the discomfort show up for you?
#IndependentConsultant#ExecutiveCoach#CoachingBusiness#ConsultingBusiness#Positioning#GoingIndependent#Solopreneur#SmallBusinessOwner#PersonalBrand
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