When business is good, marketing is the first thing to go. I know because I did it.
In 1998 I landed a big contract building web apps for PayPal and HP, stopped going out to meet people, and buried myself in the work. When the agency lost its contracts, my projects ended too. It took a year to get back... much of it explaining why I'd disappeared.
The slow months usually start in the busy ones. Keep showing up, even a little.
What do you drop first when you get busy?
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Told 3 times, Oct 26, 2026
· X · Open
When business was good in 1998, I stopped showing up. When the contract ended, it took a year to rebuild. Keep showing up.
· Bluesky · Open
When business is good, marketing is the first thing to go. In 1998 I landed a big contract, stopped meeting people, and buried myself in the work. When it ended, it took a year to get back. The slow months usually start in the busy ones.