Wrong messaging or wrong list? This is a common problem with startups and new businesses - is your messaging a reflection of you or your customer? If all your messaging describes you, it doesn’t matter what list you use. If your messaging describes your customer in the pain you solve, and they’re still not responding, it’s probably your list. Here’s a story I just heard from a small business owner. She got featured on a national tv show and thought it would drive sales. After the show aired she got one phone call from a guy who would never be her customer… turns out the people that watch that show are more interested in the drama of business and not her ideal customer profile.