How to turn what lives in your head into an offer that compounds... start by looking back at the work you've already done.
I did the same work informally for two decades before I named it. Coaching, the newest part of my practice, is what finally gave it a name... and it took me a long time to notice.
Your offer is the problem you keep solving in every custom engagement.
Coaches and consultants, pull up your last handful of client engagements. Ignore what each one was called when it started, the requests usually look different. Ask what problem you ended up solving underneath. If the same one keeps showing up, that might be your offer.
Then name it, in words a client would actually use. And give it the same shape every time... the same first question, the same steps, the same thing they walk away with.
That shape is what lets each engagement teach the next one something.
Curious what yours might be? Bring a few past engagements to a 30-minute call and we'll look for it together. The link to book is in the first comment.
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