Three jobs your positioning has to do: serving clients, marketing, speaking. A bio can't carry all three. A book can.
I put off writing mine for years. What surprised me: nothing else I've made travels like it. It works while I sleep, and the right reader finishes it already understanding who I am and what I stand for.
Your book doesn't have to be a bestseller to be worth it. It has to be true to you and useful to the person reading it.
If your book existed today, what would it be called? Try it in the comments... the title reveals your positioning.
#IndependentConsultant#ExecutiveCoach#CoachingBusiness#ConsultingBusiness#GoingIndependent#Positioning#PersonalBrand#ThoughtLeadership#SmallBusinessOwner#BusinessGrowth
'/%3E%3Cpath fill='%23fff' d='M12 7.3A4.7 4.7 0 1 0 16.7 12 4.7 4.7 0 0 0 12 7.3Zm0 7.8A3.1 3.1 0 1 1 15.1 12 3.1 3.1 0 0 1 12 15.1Zm5-8a1.1 1.1 0 1 0 1.1 1.1A1.1 1.1 0 0 0 17 7.1Zm-5 1.5c-1.5 0-1.7 0-2.3.1a3.8 3.8 0 0 0-1.3.2 2.2 2.2 0 0 0-.8.5 2.2 2.2 0 0 0-.5.8 3.8 3.8 0 0 0-.2 1.3c-.1.6-.1.8-.1 2.3s0 1.7.1 2.3a3.8 3.8 0 0 0 .2 1.3 2.2 2.2 0 0 0 .5.8 2.2 2.2 0 0 0 .8.5 3.8 3.8 0 0 0 1.3.2c.6.1.8.1 2.3.1s1.7 0 2.3-.1a3.8 3.8 0 0 0 1.3-.2 2.5 2.5 0 0 0 1.3-1.3 3.8 3.8 0 0 0 .2-1.3c.1-.6.1-.8.1-2.3s0-1.7-.1-2.3a3.8 3.8 0 0 0-.2-1.3 2.2 2.2 0 0 0-.5-.8 2.2 2.2 0 0 0-.8-.5 3.8 3.8 0 0 0-1.3-.2c-.6-.1-.8-.1-2.3-.1Zm0-1.6c1.5 0 1.7 0 2.4.1a5.5 5.5 0 0 1 1.8.3 3.8 3.8 0 0 1 2.2 2.2 5.5 5.5 0 0 1 .3 1.8c.1.7.1.9.1 2.4s0 1.7-.1 2.4a5.5 5.5 0 0 1-.3 1.8 3.8 3.8 0 0 1-2.2 2.2 5.5 5.5 0 0 1-1.8.3c-.7.1-.9.1-2.4.1s-1.7 0-2.4-.1a5.5 5.5 0 0 1-1.8-.3 3.8 3.8 0 0 1-2.2-2.2 5.5 5.5 0 0 1-.3-1.8C4 13.7 4 13.5 4 12s0-1.7.1-2.4a5.5 5.5 0 0 1 .3-1.8 3.8 3.8 0 0 1 2.2-2.2 5.5 5.5 0 0 1 1.8-.3C10.3 5 10.5 5 12 5Z'/%3E%3C/svg%3E){kind=icon}
View on Instagram