Today's post is 318 words, a 2-minute read. Sources: Every.to — "Our Agents, Ourselves" 1 big thing: How forward-thinking teams are turning institutional knowledge into reusable AI skills The best thinking in your marketing organization lives in someone's head. Every.to is running an experiment to change that. Why it matters: In B2B marketing, your most valuable asset is not your tech stack. It is the judgment of the people who know your brand, your buyers, and what actually works. That knowledge walks out the door every time someone leaves. Driving the news: Every.to is capturing the decision-making patterns of their best employees and encoding them as reusable AI skills. → Their best editor's headline instincts, their top strategist's brief methodology — documented and accessible via AI → One Walleye Capital CEO now requires AI use for all 400 employees — not as a suggestion, but as a baseline operational standard Zoom in: Companies spent months answering the same 33 questions from executives on how to roll out AI — covering strategy, tool selection, governance, and winning over skeptics. → Every.to published those answers publicly for the first time this week Yes, but: Encoding institutional knowledge takes deliberate documentation most teams defer indefinitely because it does not show up in this quarter's deliverables. Be smart: Start with your highest-leverage knowledge holder. Document how they think about one recurring decision — a content brief, a headline, a channel call — and build from there. One reusable skill that reflects real expertise beats a hundred generic prompts. The bottom line: Your best marketer's instincts should not be a single point of failure. https://every.to/context-window/the-case-for-cloning-your-coworkers #AIMarketing #B2BMarketing