Two things have to be true for a deal to close. The pain has to be real enough, and the budget has to exist. If it's not painful enough, or if they don't have the budget to solve it with you, it doesn't matter how much they want it or need it. I want a private jet... that doesn't mean I'm a good fit for a private jet company. If you've got a deal that stalled like this and want to think it through out loud, book 30 minutes with me and ask me anything: https://calendly.com/foclarity/30min #Sales #Founders #SmallBusinessOwner #IndependentConsultant #CustomerDiscovery