AI is everywhere except the P&L. That's the headline from Oliver Wyman's new report. 25,000+ survey responses. 415 CEOs. 15 countries. Five decisions most organizations are still avoiding: 1. What return should each AI investment produce, and who captures it? 2. Leaders haven't communicated a clear AI ambition. Only 11% of non-managers say they have. 3. 48% of Gen Z and 40% of millennials now go to AI first when shopping. Your brand's discoverability is already shifting. 4. How do you govern AI at the speed it actually operates? 5. Which AI dependencies are acceptable, and which are worth paying to control? The through-line: AI creates options faster than organizations can decide what to do with them. The models will keep improving whether or not your leadership team has figured out the strategy. The returns won't show up automatically. Deciding is the job now. Full report details are in the comments.