Visibility has become part of the job. I don't think most founders have accepted this yet. Twenty years ago, you could build a successful business with very little public presence. Today, that's becoming harder. Not because people want influencers. Because people need signals. Before they buy. Before they refer. Before they trust. They want evidence. How do you think? What do you believe? Have you solved this problem before? The market used to discover expertise through institutions. Today, it increasingly discovers expertise through content. That's why visibility isn't vanity. It's discoverability. And for expertise-driven businesses, discoverability is becoming a competitive advantage.