AI made expertise abundant. It did not make trust abundant. For years, expertise was a competitive advantage. If you knew something others didn't, you could build a business around it. Today, anyone can ask Chat and get a decent answer in seconds. That changes the game. The question is no longer: 'What do you know?' The question is: 'Why should I trust you?' Trust comes from consistency. Experience. Judgment. Reputation. People don't hire advisors, consultants, founders, and experts because they have information. They hire them because they trust how they think. That's why I believe trust is becoming one of the most valuable assets in the age of AI. Expertise may be abundant. Trust is still scarce.