Why Founders Keep Asking the Wrong Questions in Customer Interviews I've been mentoring early-stage founders for a long time. One of the first books I put in front of all of them is The Mom Test by Rob Fitzpatrick. The core lesson: most founders ask questions that get polite answers, not honest ones. "Would you use this?" tells you nothing. People don't want to hurt your feelings. The book teaches you to ask about real behaviors instead — past experiences, actual workarounds, real decisions. Questions that can't be answered with a comfortable lie. The problem is, founders read it, get it, and then walk into their next interview and ask: "So does this solve a real pain point for you?" Every. Single. Time. Knowing what a good question looks like isn't the same as being able to generate one on the spot about your specific product and customer. So I built a free tool to close that gap: MomTestQuestions.com You describe your product and your target customer. It generates a set of high-quality interview questions built on Mom Test principles — questions about behavior, not opinions. Ready to use in your next customer conversation. No signup. No cost. Just better questions. If you're in customer discovery mode right now, try it before your next interview. Then come back and tell me what you learned.