What's the most expensive assumption you've ever made about your… | Michael Ashley

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Michael Ashley

Founder at Radi8 // Executive Coach // Host of the Inspiring Founders Podcast

Jun 19, 2026 · X

What's the most expensive assumption you've ever made about your customers? Not the biggest mistake. The assumption you believed for months that turned out to be completely wrong. Mine cost me nearly a year. Curious what yours was.

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Michael Ashley Founder at Radi8 // Executive Coach // Host of the Inspiring Founders Podcast mashley.com ↗

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